There are various hotels in Sapa that are operating under the control of families, or also called family hotel. These hotels are predominantly small hotels with the capacity of only 15-20 rooms and located in the tourism area in the heart of the town. Most of them are operated by local residents and families, however there is also some family’s hotel that were established and run by people from the nearby areas.
The features of those hotels is creating an intimate, comfortable and warm atmosphere to the guests and making them to feel like they are staying at home. Therefore, this type of hotels could be more proper to family travelers rather than individual tourists because of the feeling of family that the hotels might bring. However, as they are small with low star measurement, services and facilities in those hotels are not as diverse and excellent like the standard hotels. Also, the staff at these hotels could not as professional and brilliant like in other hotel due to the fact that they might be part-time employees who assist their relatives during tourism season.