Vietnamese cuisine goes viral on YouTube

Right before Tet - the Lunar New Year, a video of making traditional Vietnamese Chung Cake (Bánh Chưng) from YouTube channel “Ẩm Thực Mẹ Làm” (Mom Cooks) has been shared on the 86-million subscriber channel of the world biggest online video-sharing platform.

Mother and son in Am Thuc Me Lam show - Photo: yan.vn

The 8-minute video recorded all the preparations of his mother to make Chung Cake, a traditional dish of Tet holiday in Vietnam. All the process including picking leaves, mixing the rice and mung beans, seasoning pork and wrapping the cake has been presented to audiences from all over the world.

The video has received over 12,000 reactions and lots of compliments from worldwide social media users for the peaceful atmosphere of Vietnam rural villages and the impressive cooking technique of the local cuisine. Chung Cake has existed through many generations of Vietnamese people with an irreplaceable position on the family meal during Tet holiday. Made from rice, mung beans, pork which eventually all wrapped in Dong leaves, Chung Cake carries a symbol of balancing the earth and heaven, and a spiritual value to appreciate all the ingredients as gifts from Mother Nature.

The original video on Am Thuc Me Lam Channel has recorded nearly 2 million views, among the top uploads of the Vietnamese YouTube Channel. With almost 1 million subscribers, Am Thuc Me Lam is one of the best vlog channels in Vietnam, which introduces many Vietnamese traditional dishes and the beautifully rustic, laid-back vibe of rural life.

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