Vietnamese cuisine goes viral on YouTube

As we approach Tet - the Lunar New Year, a recent video showcasing the traditional Vietnamese Chung Cake (Bánh Chưng) from the YouTube channel “Ẩm Thực Mẹ Làm” (Mom Cooks) continues to resonate with audiences. This channel, boasting over 100 million subscribers as of 2025, is part of the world's largest online video-sharing platform.

Mother and son in Am Thuc Me Lam show's kitchen - Photo: yan.vn

The 8-minute video captures the meticulous preparations undertaken by the mother to create Chung Cake, a staple dish during the Tet holiday in Vietnam. Viewers can witness the entire process, from selecting the special leaves to mixing the glutinous rice and mung beans, seasoning the pork, and wrapping the cake in Dong leaves, all presented with attention to detail for audiences around the globe.

This video has garnered over 15,000 reactions and numerous praises from international social media users, applauding the serene atmosphere of Vietnam's rural landscape and the remarkable culinary techniques showcased. Chung Cake has been cherished through generations, holding a significant place at family meals during the Tet celebrations. Made from glutinous rice, mung beans, and pork, all enveloped in fragrant Dong leaves, Bánh Chưng symbolizes the balance between earth and heaven, carrying profound spiritual significance and representing appreciation for nature's gifts.

The original video on Am Thuc Me Lam Channel has accumulated nearly 2.5 million views, ranking among the top content from this esteemed Vietnamese YouTube channel. With a subscriber count nearing 1.2 million, Am Thuc Me Lam remains one of the leading vlog channels in Vietnam, dedicated to showcasing traditional Vietnamese dishes and the enchanting, slow-paced lifestyle of rural areas.