All nationals invited to create a logo for My Son
Though honorably recognized as a World Cultural Heritage Site in 1999, My Son has yet had a formal symbol, and it is the first time a competition to create one the holy land was held.
Recognized as a World Cultural Heritage Site in 1999, My Son is now taking significant steps to enhance its identity with the introduction of a formal symbol. As of 2025, a competition has been initiated for the first time to design a representative emblem for this sacred site.
The competition is organized in collaboration with the UNESCO Office in Hanoi and the Management Board of My Son Relics and Tourism. The goal is to discover the most compelling design for a symbol of My Son. Participants from Vietnam and around the world are encouraged to join. Submissions can be made until October 30, 2025, allowing entrants the option to submit one or multiple designs.
The evaluation period and award ceremony are scheduled to take place from November 1 to November 30, 2025. The exact prize details have yet to be announced.
Vietnam continues to face challenges in diversifying its tourism promotion strategies, which has been identified as a significant barrier to growth for many years. A formal logo, slogan, and promotional videos are vital components of an effective marketing campaign to bring tourist attractions closer to potential visitors.
The success of this competition holds promising implications for the future of tourism in Quang Nam province, particularly for My Son.
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