Shopping Clothes in Vietnam - Everything You Need To Know

Vietnam has transformed from a hidden gem for budget travelers into a dynamic hub for fashion enthusiasts of all kinds, showcasing everything from local handicrafts to international luxury brands. As of 2025, the country's retail scene has expanded significantly, incorporating modern shopping experiences while still cherishing its traditional markets and boutiques.

Despite the proliferation of megamalls across major cities, Vietnam continues to celebrate its vibrant local markets and charming boutique shops, where every purchase can become a delightful negotiation. Whether you're drawn to prestigious global labels or prefer the thrill of bargaining in bustling markets, here's everything you need to know about shopping in Vietnam today.

The International Brands and Where to Find Them

The fashion landscape in Vietnam primarily consists of shopping malls, local markets, and street boutiques, with major brands available across all significant urban areas, including Hanoi, Ho Chi Minh City, Hai Phong, and Da Nang.

Shopping malls like Vincom, Aeon Mall, Lotte, and others now stock a diverse range of over 300 international fashion brands, reflecting the growing demand for global styles. Prominent names include Zara, H&M, Uniqlo, Nike, and ASOS, catering to diverse consumer preferences and budgets, from trendy yet affordable pieces to high-end fashion.

The Local Brands and Where to Discover Them

For those seeking to step beyond mainstream international brands, Vietnam's local fashion scene offers an exciting array of choices that reflect the nation's creative spirit.

Cong Tri Design

A luxury fashion label by renowned designer Cong Tri, celebrated for his elegant and innovative concepts. His boutique is a must-visit for anyone in search of exquisite evening attire that combines modernity with traditional Vietnamese elements.

Address: 194 Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City, Vietnam.

Canifa

Canifa has solidified its place as a household name in Vietnam, renowned for its focus on comfortable and stylish everyday clothing for men, women, and children. Their signature cashmere sweaters remain popular for their quality and warmth.

Nem

Founded in 2002, Nem is a luxury Vietnamese brand with a presence across the country, offering sophisticated fashion at competitive prices. Expect to pay around $70 for a stylish dress here.

IVY Moda

As a prominent local fashion brand, IVY Moda boasts a dynamic retail presence and regularly hosts fashion shows that align with global trends, making it a favorite among Vietnamese shoppers.

The Smaller Start-ups

Beyond established local brands, many innovative start-ups are thriving in Vietnam's fashion scene. From the classic elegance of Magonn and Tiem Hulala to the eclectic vibes of Tiem Con Cong and Decao, these emerging brands add further diversity to the shopping experience.

In major cities like Hanoi and Ho Chi Minh City, certain streets, such as Cau Giay or Nguyen Trai, have become renowned for their concentration of fashion retailers. You'll encounter numerous boutiques offering a mix of locally made and imported clothing, often at student-friendly prices. Notable stores include May Boutique, Daisy, Cobi Shop, and Lyra Shop.

Made-in-Vietnam Stores

These stores are a cornerstone of the local retail culture, proudly showcasing Vietnamese craftsmanship. Found in both upscale malls and smaller shops, the "Made in Vietnam" label denotes quality and authenticity. Here, prices are fixed, eliminating the need for haggling, and customer service is characterized by polite and knowledgeable staff.

Shopping on a Budget at Local Markets

For budget-conscious travelers, local markets offer an exciting shopping experience filled with unique clothing at negotiable prices. While many items may be imported, the chance to haggle can lead to significant savings. Popular local markets like Saigon Square in Ho Chi Minh City and Dong Xuan Market in Hanoi are must-visit spots for those looking to score great deals.

However, expect limited fitting options at most market stalls, making it important to know your sizes. While the quality can vary, you may still find fashionable pieces at remarkable prices.

Sales Season

The shopping landscape is vibrant year-round, with significant sales events during holidays such as Black Friday, Christmas, and Tet (Lunar New Year). During Tet, expect massive discounts ranging from 50% to 70% off, as shoppers prepare for the festive season. Additionally, seasonal sales are common at the end of summer and winter, offering further opportunities for discounts.

Another interesting practice includes birthday discounts, where registered customers can enjoy a discount of 10-20% simply by presenting their ID at select stores.

Haggling When You Shop

If you're venturing into local markets, honing your bargaining skills is essential. Approach negotiations with a friendly demeanor, and remember that starting at half the asking price is a common tactic. Patience and politeness go a long way in securing a good deal, and reaching a mutually agreeable price is often more satisfying than just seeking the lowest cost.

Keep in mind that English may not be widely spoken, so bringing a local friend along or knowing a few phrases in Vietnamese can enhance your shopping experience.

Best Time to Shop

To fully enjoy your shopping excursions, plan ahead to avoid peak hours, especially from 5 PM to 7 PM when commuter traffic peaks. While malls are typically open from morning until late evening, local markets may have fixed operating hours, with some opening only in the morning or at night, like the Hanoi Night Market.