Vietnam now boasts Timeless Charm as new slogan

After the dismissal of the previous “A different Orient”, with little time left on the 2011 calendar, it seems that Vietnam National Administration of Tourism has finally decided on its new slogan for the period 2012-2015.

Following the conclusion of the previous slogan, “A Different Orient,” and with 2025 approaching, the Vietnam National Administration of Tourism has unveiled its new slogan for the period 2025-2028. The official announcement was made on December 27, 2024, and this new branding will be utilized in all promotional endeavors during this four-year duration.

 
The new logo prominently features a lotus, the national flower of Vietnam, adorned with five uniquely colored petals. Its early bloom state symbolizes the country’s outreach to the global community and represents an optimum phase for the tourism industry. Each of the five colors conveys its own unique message, highlighting sea tourism, ecotourism, adventure tourism, historical and cultural tourism, and the renowned warm hospitality of the Vietnamese people.
 
The timeless beauty of Vietnam
The timeless beauty of Vietnam
 
The new slogan evokes the allure of its predecessor, “A Hidden Charm,” which has resonated with international travelers in the past few years. The term “timeless” aims to encapsulate the myriad possibilities for enjoyment that Vietnam has to offer.
 
Taking lessons from the previous backlash against “A Different Orient,” officials have chosen to refrain from soliciting public opinion on the new logo and revealed its final design just four days before the New Year.

Comments (0)
Your comment...
Conversations
Join the conversation
CANCEL Remaining: 1500
ALL COMMENTS (0)
There are no comments. Add your comment to start the conversation.
read next
Ninh Binh Chosen Among 12 Coolest Filming Locations

Ninh Binh Chosen Among 12 Coolest Filming Locations

The US magazine Traveler + Leisure has recently voted Ninh Binh Province as one of the 12 "coolest filming locations" in Asia.

Phu Quoc And Con Dao Are Among Most Beautiful Islands In Southeast Asia

Phu Quoc And Con Dao Are Among Most Beautiful Islands In Southeast Asia

Con Dao and Phu Quoc Islands off the southern coast of Vietnam were voted in the list of 10 most stunning islands in Southeast Asia by voters of the US magazine Travel + Leisure.

Six Senses Con Dao Named Among 15 Best Resorts In Asia

Six Senses Con Dao Named Among 15 Best Resorts In Asia

Six Senses Con Dao Resort in southern Vietnam has recently been included in the list of 15 best resorts in Asia by readers of the US magazine Travel + Leisure.