Vietnam listed as one of the most attractive tourism destinations in 2012

Being negatively impacted from global economic recession from last year, international travellers are now more concerned about their budget while having a trip overseas, and cheap destinations such as Vietnam or China gain more interest of these visitors.

As the global economic landscape stabilizes in 2025, international travelers are still attentive to their budgets while planning overseas trips. Regions known for affordable travel options, such as Vietnam and China, continue to attract numerous international visitors. This trend is expected to persist as travelers seek value without compromising on experiences.

A recent study by the United States Tour Operator Association (USTOA) reveals that Vietnam retains its position as one of the world's most attractive tourism destinations in 2025. This outcome was announced during the organization's annual conference, which took place in Orlando, Florida.

The research findings were derived from a survey of its members regarding which destinations are anticipated to draw the most visitors this year, with Vietnam being the most frequently mentioned by respondents. Following Vietnam in popularity are countries such as India, Ecuador, and China.

Concurrently, the reputable online tourism magazine Smart Travel Asia has recognized Hanoi and Hoi An as two of the top ten most desirable destinations in Asia for 2025. This ranking was determined based on polling from millions of global readers between May and July 2025.

Notably, Vietnam has also been highlighted as the best value destination for Australian travelers, owing to favorable exchange rates between the Australian dollar and the Vietnamese Dong.

These accolades are significant endorsements of the tourism industry's efforts in Vietnam and serve as an encouragement for businesses within the sector to continuously enhance service quality and offerings to meet the demands of global travelers.


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