10 Best Boutiques For Shopping in Hoi An

Aobaba Hoi An

Aobaba Hoi An is a celebrated family-run tailoring boutique located in Hoi An, renowned for its extensive textile collection and exceptional tailoring services. It continues to be a favorite among both domestic and international tourists visiting the area.

At Aobaba, you can browse through an up-to-date catalog of ready-to-wear clothing, featuring meticulously crafted pieces across a variety of styles and designs. You can also request custom tailoring based on your personal designs, with professional advice from skilled tailors to create an outfit that is fashionable, unique, and tailored to your specifications. Notably, your measurements are retained for up to three years, allowing you the convenience of ordering customized clothing in the future.

The quality of service at Aobaba has garnered numerous positive reviews from visitors. Customers can expect enthusiastic consultations, genuine advice, and a responsive approach from the staff. Thus, Aobaba remains a prime destination for individuals looking to acquire distinctive and well-made outfits.
Photo: gudevietnam.org

Pho-La Boutique

Pho-La Boutique is a must-visit on any list of the best boutique shops in Hoi An, catering specifically to women. This boutique offers an array of styles from casual boutique looks to trendy European designs.

Easily recognizable from afar, Pho-La Boutique boasts an inviting open space decorated in bright blue and yellow tones, evoking the warm ambience of Hoi An. The shop's apparel is characterized by unique designs and a variety of vibrant colors including stylish dresses, playful camisoles, and trendy T-shirts, allowing you to enjoy a youthful and dynamic style. Whether you're unsure of what to wear during your Hoi An adventure or looking for beach-appropriate attire, Pho-La Boutique offers convenient fashionable solutions that align perfectly with the local atmosphere.

If you are pondering what to wear during your Hoi An visit, Pho-La Boutique presents unique and striking outfits that resonate with the spirit of the city.

Hot Chilli

Hot Chilli is an essential stop for anyone seeking sophisticated attire for cocktail parties or beach outings with friends and family. The store is characterized by its free-spirited and modern creations.

Utilizing 100% natural cotton, Hot Chilli’s products are crafted using the latest printing technology, resulting in original pieces that are both unique and comfortable. With a diverse selection of dresses, menswear, footwear, yoga attire, and accessories, the boutique stands out for its competitive pricing relative to its high-quality, hand-painted offerings made in-house. This makes Hot Chilli an ideal shopping haven for domestic and foreign visitors, especially those with a love for travel and bohemian styles.

The professionalism and helpful demeanor of the staff contribute to a pleasant shopping experience, ensuring that visitors leave in high spirits. With its distinctive offerings, Hot Chilli is sure to ignite your adventurous spirit on every journey.
Photo: tripadvisor.com

Metiseko

One of the most fashionable boutiques in Hoi An, Metiseko captivates visitors with its striking design that fuses the essence of ancient architecture with contemporary aesthetics. This boutique is perfect for those in search of delicate, minimalist, yet luxurious clothing.

Metiseko’s original fabric designs, crafted from organic cotton and natural silk, are inspired by Vietnamese folklore and natural beauty, featuring motifs such as lotus flowers, bamboo, and lanterns. Visitors will find a wide array of items, including apparel, accessories, jewelry, towels, and home goods, all presenting a fashionable introduction to Vietnamese culture. While the prices may be on the higher side, the quality and artistry of the pieces justify the investment.
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O’Thala

O’Thala, founded by Danish designer Louise Bach Mogensen, is a prominent stop for shoppers seeking high-quality pieces suitable for both casual and formal settings.

The name O’Thala translates to "return to your ancestral home" and reflects the brand’s innovative spirit. The designs incorporate sleek Scandinavian elements, combined with intricate details and cultural heritages through embroidery and beading, inspired by the rich traditions of Hoi An and Central Vietnam. This results in not just beautiful clothes, but an exploration of cultural narratives.

With a versatile range of clothing including jumpsuits, dresses, trousers, tops, and accessories, O’Thala offers unique styles that cater to various occasions, ensuring that shoppers leave with pieces that express their individuality.
Photo: LVtravel.com

Copenhagen Delights

Families traveling to Hoi An will find Copenhagen Delights to be the quintessential destination for children's apparel, offering vibrant clothing that aligns well with Hoi An's ambiance.

This Western-inspired brand incorporates the charm of Hoi An’s architecture with its use of deep tones and lantern decorations to create a warm, welcoming environment. Customer service continues to receive accolades for its friendly and attentive staff.

Copenhagen Delights specializes in apparel for children aged 0-12 years, alongside toys, linens, and home decor. Using 100% natural fibers like cotton, silk, and linen, the offered clothing is bright and comfortable, ideal for the active lifestyles of children, while also harmonizing with the warm hues prevalent in Hoi An. Adult clothing options are also available, enabling families to coordinate outfits easily. By choosing Copenhagen Delights, you ensure quality and value, making your family trip even more special.
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Ginkgo

A visit to Hoi An is incomplete without stopping at Ginkgo, a boutique that showcases T-shirts with remarkable designs and motifs reflecting Vietnamese culture.

Founded by a French traveler, Ginkgo distinguishes itself from other T-shirt retailers through its creative motifs inspired by local landscapes and cultures. The designs include imagery of bustling street life, traditional marketplaces, and Hoi An’s iconic lanterns. The store prioritizes an eco-friendly production process, ensuring that all products are made sustainably.

In addition to its signature T-shirts, Ginkgo offers a wide selection of trousers, dresses, skirts, and accessories. With multiple locations across Hoi An, shoppers are free to explore an array of artistic fashion options.
Photo: api.citypassguide.com

OCHE Boutique

As an international-level Vietnamese brand, OCHE Boutique is a compelling stop for visitors looking for fashion items that keep pace with global trends. Inspired by Asia and its rich traditions, the items available promise individuality, elegance, and a fresh perspective.

Offering both ready-to-wear and made-to-measure garments, OCHE Boutique ensures that every visitor finds something suitable. For those in need of alterations, a team of expert tailors can make adjustments to ready-made pieces, helping you achieve a personalized style that aligns perfectly with your fashion sense. The professionalism and attentiveness of the staff enhance the experience, leaving customers delighted with their purchases.
Photo: tripadvisor.com

Yaly Couture

The tailoring culture in Hoi An has captivated many domestic and international visitors, and Yaly Couture stands out as a leading destination for bespoke tailoring, featuring three beautifully designed boutiques in Hoi An.

Thanks to the skill and professionalism of its tailoring team, Yaly Couture can expertly handle intricate details such as embroidery, beadwork, and layered fabrics to produce beautifully crafted garments. Utilizing premium materials like silk, cotton, cashmere, and high-end wool, Yaly Couture’s creations reflect not just fashion but also the soulful craftsmanship of Hoi An artisans. The staff's friendly and informative service ensures that customers feel welcomed and supported throughout the bespoke process.
Photo: tripadvisor.com

Bibi Silk

Bibi Silk has earned a reputation as one of Hoi An's most recommended tailoring boutiques, attracting both locals and visitors. This small yet acclaimed boutique offers a diverse range of designs and exceptional quality at affordably competitive prices.

With over 20 years of experience, Bibi Silk has become a trusted name by consistently satisfying customers. Shoppers can select ready-to-wear clothing or request custom tailoring from skilled artisans. The use of high-quality fabrics, including wool, cotton, silk, and linen, allows Bibi Silk to cater to a diverse clientele, offering everything from western-style designs to traditional Vietnamese attire. Whether you require a tailored suit for a meeting, elegant attire for a special occasion, or a traditional "Ao Dai" as a souvenir, Bibi Silk can address your needs proficiently.

Beyond the quality of its products, Bibi Silk's reputation is bolstered by the professional and friendly service staff, making it one of the most dependable spots for shopping and tailoring in Hoi An.
Photo by @Cris Phan Hoang