Vieng Market

Lunar New Year features a variety of traditions and festivals across Vietnam. Among the notable spring celebrations is the Vieng Market, a distinctive event held in Nam Dinh, where participants engage in spiritual exchanges of goods. What makes this market particularly fascinating is that bargaining is not practiced; instead, the atmosphere is filled with joy and satisfaction.

Where is Vieng Market?

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Situated in Nam Dinh Province, Vieng Market has expanded into two key locations: Vieng Chua Market in Nam Giang Town and Vieng Phu Market in Vu Ban Town. Both locations offer identical experiences that maintain the market's uniqueness within the province.

Why is it special?

Vieng Market operates only once a year, on the 8th of the lunar first month, which falls in 2025 on February 17. A local belief suggests that the hours around midnight are a magical crossing point between earth and heaven when the deities can easily hear prayers. As a result, market activities commence at midnight on the 7th and continue until dawn on the 8th. Visitors from Nam Dinh and beyond flock to the market upon its opening, reflecting the significant role of spirituality in the daily lives of local residents.

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Although the exchange of goods holds physical significance, its spiritual meaning carries greater weight for locals. They believe that a prosperous start to business will lead to a successful year. The transactions at the market symbolize sending away bad luck and inviting fortune, happiness, and prosperity for the coming year. This exchange of goods embodies the hopes and wishes of the community for a year filled with joy and success.

In addition to business transactions, young people gather to socialize, couples attend to wish for love and happiness, and the market hosts various festive activities such as cockfights, human chess, and puppet shows.

What to buy?

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As you navigate the bustling market, you will be amazed by the diverse items on display, ranging from traditional handcrafted products and agricultural goods to second-hand items sold by various vendors. One highlight of Vieng Market is the copper souvenirs, a specialty of Nam Dinh, renowned for its copper crafts and artisan goods. Additionally, do not miss trying the local culinary delight of smoked veal, believed to bring good fortune. It’s commonly enjoyed with rice liquor, and many visitors purchase extra to gift family and friends as a token of luck.

Things to note

No bargaining

As previously mentioned, bargaining is not part of the Vieng Market tradition, as the emphasis is on achieving happiness and prosperity. Sellers will set reasonable prices that reflect fairness, so negotiating is discouraged, being considered a taboo in local beliefs.

Keep an eye on your personal belongings

As one of the most popular spring festivals in the Red River Delta, Vieng Market tends to attract large crowds, making it a prime environment for pickpockets. Be vigilant with your personal belongings like wallets and mobile phones, and keep an eye on your companions, especially children.

Be conscious of traffic congestion

Taking place only on the night of January 7th in the lunar calendar, this event presents a rare opportunity for visitors. With throngs of people arriving by car, scooter, or on foot, traffic congestion is likely. Parking can be expensive, so to maximize your time enjoying the festivities, it is advisable to use a scooter or find nearby parking and walk to the market.

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