6 Best Places To Buy Your Jewelry In Hue

“Gracious, elegant, historic, traditional.” Hue was the capital of the last Vietnamese dynasty (Nguyen Dynasty) and is now one of the biggest tourism centers in the central region of Vietnam. If Hue is on your travel itinerary, be sure to pick up some beautiful jewelry accessories as souvenirs for yourself, your family, or friends. Here’s a look at some of the most renowned jewelry stores in Hue as of 2025.

PNJ Hue

With over 400 branches across Vietnam, PNJ is one of the most prestigious jewelry suppliers in the country. Featuring thousands of stunning, unique designs, along with professional staff, you’re sure to be pleased with the service at PNJ. Their showrooms, adorned with sparkling gems and shining precious metals, will captivate you. PNJ’s offerings come in various materials, designs, sizes, and prices, catering to all customers regardless of gender or background. If you are looking for a luxurious set of jewelry, PNJ stores are ideal. You can easily find the nearest branch by visiting: https://www.pnj.com.vn/he-thong-cua-hang
Photo: rubee.com.vn

Location

• PNJ Vincom Hue - 50A Hung Vuong Street, Hue
• PNJ Mai Thuc Loan - 176 Mai Thuc Loan Street, Phu Hau Ward, Hue
• PNJ BigC - 174 Ba Trieu Street, Phu Nhuan Ward, Hue
• PNJ Hung Vuong - 186 Hung Vuong Street, Hue
• PNJ Ha Noi - 27 Ha Noi Street, Hue
• PNJ Co.op - 06 Tran Hung Dao Street, Hue

Tinh Tam Kim Co

Tinh Tam Kim Co, translating to "Eternal Inner Peace," is not just a jewelry shop; it’s a sanctuary for finding “inner peace.” Located centrally in the city, its design reflects traditional royal aesthetics. The store boasts a wide variety of gold and silver jewelry alongside unique traditional handicrafts crafted by skilled local artisans.
Photo: chudu24h.com

Location

278 Dinh Tien Hoang Street, Thuan Thanh Ward, Hue (free admission)

BC Accessories

If you’re in search of reasonably priced jewelry accessories, BC Accessories is an excellent choice. With a diverse range of collections from popular local and international brands like Forever21, H&M, and Zara, you can easily find stylish rings, necklaces, and bracelets to complement your fashion sense.

Location

27 Mai Thuc Loan Street, Hue

SJC

SJC (Saigon Jewelry Company) is renowned for its success as one of the prominent state-owned businesses in Vietnam. Since its inception, SJC has expanded to over 300 stores throughout the country. Offering an extensive array of both luxurious and everyday jewelry, SJC is also highly regarded as a professional certification institute for gems and precious metals. As such, all their products are certified for quality and design.
Photo: sjc.com.vn

Location

7 Hung Vuong Street, Phu Hoi Ward, Hue

Trang Suc Titan Kim Hoan Hue

If you're seeking alternatives to gold, silver, and platinum, consider titanium jewelry, which is a more affordable option. Known for its durability, titanium offers a variety of different products at this store, all at reasonable prices.
Photo: 5giay.vn

Location

28A Nguyen Thien Thuat Street, Thuan Hoa Ward, Hue

DOJI Hue

One of the most favored jewelry brands in Northern and Central Vietnam, DOJI stands out as a pioneer in professional gem mining and cutting. You can find high-quality gems like quartz, ruby, and sapphire fashioned into exquisite rings, pendants, and earrings at DOJI.
Photo: doji.vn

Location

• DOJI Tran Hung Dao - 163 Tran Hung Dao Street, Hue
• DOJI Vincom Plaza Hue - Floor 1, Vincom Plaza Mall Hue, Phu Nhuan Ward, Hue
• DOJI Ben Nghe - 71 Ben Nghe, Phu Hoi Ward, Hue