ANZ Bank

Since establishing its presence in Vietnam in 1993, ANZ has rapidly expanded its network, which now includes branches, transaction offices, and representative offices, primarily focusing on the two largest cities, Hanoi and Ho Chi Minh City. Following HSBC and Standard Chartered, ANZ became the third wholly-owned foreign bank in the country. Similar to its counterparts, ANZ aims to serve high-end market segments while emphasizing private banking services, recognizing the untapped potential of the local market.
Photo: Interest.co.nz

ANZ's investment of 10% in Sacombank underscores its commitment to deepening its participation in Vietnam's banking sector. However, ANZ employs a distinct strategy. Aspiring to be the leading bank in the region, it seeks to streamline banking services, transforming sophisticated offerings into user-friendly and accessible options. Particularly, ANZ Vietnam has prioritized retail clients and small to medium-sized enterprises, ensuring these customer services receive considerable attention.

In March 2025, ANZ introduced its Signature Priority Banking services, specifically designed for high-income Vietnamese clients. These customers benefit from exclusive privileges and rewards aimed at saving them time and money. ANZ is committed to forging strong relationships with retail clients while tapping into the full potential of this market segment.

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